Brand new China advertising, media, and commercial culture

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1. Verfasser: Wang, Jing 1950- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, Mass. Harvard University Press 2008
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245 1 0 |a Brand new China  |b advertising, media, and commercial culture  |c Jing Wang 
264 1 |a Cambridge, Mass.  |b Harvard University Press  |c 2008 
300 |a xiii, 411 p. 
336 |b txt  |2 rdacontent 
337 |b c  |2 rdamedia 
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500 |a Includes bibliographical references (p. 357-392) and index 
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650 4 |a Marketing  |z China 
650 4 |a Brand name products  |z China 
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Datensatz im Suchindex

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any_adam_object
author Wang, Jing 1950-
author_facet Wang, Jing 1950-
author_role aut
author_sort Wang, Jing 1950-
author_variant j w jw
building Verbundindex
bvnumber BV044099159
classification_rvk AP 17380
QG 860
collection ZDB-30-PAD
ZDB-30-PBE
contents Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
ctrlnum (ZDB-30-PAD)EBC3300154
(ZDB-89-EBL)EBL3300154
(OCoLC)432671594
(DE-599)BVBBV044099159
dewey-full 659.10951
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 659 - Advertising and public relations
dewey-raw 659.10951
dewey-search 659.10951
dewey-sort 3659.10951
dewey-tens 650 - Management and auxiliary services
discipline Allgemeines
Wirtschaftswissenschaften
format Electronic
eBook
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geographic China (DE-588)4009937-4 gnd
geographic_facet China
id DE-604.BV044099159
illustrated Not Illustrated
indexdate 2024-12-24T05:45:49Z
institution BVB
isbn 9780674026803
0674026802
language English
oai_aleph_id oai:aleph.bib-bvb.de:BVB01-029506004
oclc_num 432671594
open_access_boolean
physical xiii, 411 p.
psigel ZDB-30-PAD
ZDB-30-PBE
publishDate 2008
publishDateSearch 2008
publishDateSort 2008
publisher Harvard University Press
record_format marc
spelling Wang, Jing 1950- Verfasser aut
Brand new China advertising, media, and commercial culture Jing Wang
Cambridge, Mass. Harvard University Press 2008
xiii, 411 p.
txt rdacontent
c rdamedia
cr rdacarrier
Includes bibliographical references (p. 357-392) and index
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
Advertising China
Marketing China
Brand name products China
Werbepsychologie (DE-588)4140889-5 gnd rswk-swf
Werbung (DE-588)4065541-6 gnd rswk-swf
Markenartikel (DE-588)4037584-5 gnd rswk-swf
Werbewirkung (DE-588)4189647-6 gnd rswk-swf
Marketing (DE-588)4037589-4 gnd rswk-swf
China (DE-588)4009937-4 gnd rswk-swf
China (DE-588)4009937-4 g
Werbung (DE-588)4065541-6 s
Werbewirkung (DE-588)4189647-6 s
Marketing (DE-588)4037589-4 s
Markenartikel (DE-588)4037584-5 s
1\p DE-604
Werbepsychologie (DE-588)4140889-5 s
2\p DE-604
Erscheint auch als Druck-Ausgabe, Hardcover 978-0-674-02680-3
Erscheint auch als Druck-Ausgabe, Hardcover 0-674-02680-2
1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle Wang, Jing 1950-
Brand new China advertising, media, and commercial culture
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
Advertising China
Marketing China
Brand name products China
Werbepsychologie (DE-588)4140889-5 gnd
Werbung (DE-588)4065541-6 gnd
Markenartikel (DE-588)4037584-5 gnd
Werbewirkung (DE-588)4189647-6 gnd
Marketing (DE-588)4037589-4 gnd
subject_GND (DE-588)4140889-5
(DE-588)4065541-6
(DE-588)4037584-5
(DE-588)4189647-6
(DE-588)4037589-4
(DE-588)4009937-4
title Brand new China advertising, media, and commercial culture
title_auth Brand new China advertising, media, and commercial culture
title_exact_search Brand new China advertising, media, and commercial culture
title_full Brand new China advertising, media, and commercial culture Jing Wang
title_fullStr Brand new China advertising, media, and commercial culture Jing Wang
title_full_unstemmed Brand new China advertising, media, and commercial culture Jing Wang
title_short Brand new China
title_sort brand new china advertising media and commercial culture
title_sub advertising, media, and commercial culture
topic Advertising China
Marketing China
Brand name products China
Werbepsychologie (DE-588)4140889-5 gnd
Werbung (DE-588)4065541-6 gnd
Markenartikel (DE-588)4037584-5 gnd
Werbewirkung (DE-588)4189647-6 gnd
Marketing (DE-588)4037589-4 gnd
topic_facet Advertising China
Marketing China
Brand name products China
Werbepsychologie
Werbung
Markenartikel
Werbewirkung
Marketing
China
work_keys_str_mv AT wangjing brandnewchinaadvertisingmediaandcommercialculture