SOCIAL LEARNING THEORY AND THE IMPLEMENTATION OF PRODUCTION INNOVATION

In a study of the implementation of production innovation using a social learning theory focus, four organizations were monitored with a real‐time study design. The following propositions were strongly supported: (1) During the initial implementation period (3–4 months), the stress felt by personnel...

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Veröffentlicht in:Decision sciences 1980-10, Vol.11 (4), p.648-668
Hauptverfasser: Ettlie, John E., Rubenstein, Albert H.
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Rubenstein, Albert H.
description In a study of the implementation of production innovation using a social learning theory focus, four organizations were monitored with a real‐time study design. The following propositions were strongly supported: (1) During the initial implementation period (3–4 months), the stress felt by personnel in new user organizations was significantly higher (p < .01) than for organizations previously experienced with technology; (2) Firms experienced with the new technology obtain early success when compared with inexperienced firms (p < .01). Moderate support was found for the proposition that new users rely heavily on original equipment manufacturers for demonstration to acquire new skills, but gradually models within the user organization emerge as the dominant influence. The proposition that new users have significantly higher imitation scores than users experienced with the technology was only weakly supported. No substantive or significant changes in the attitudes of users toward the innovation were found during the first three to four months of the implementation period. These and other results suggest that longitudinal studies of this type ought to be carried out over periods in excess of 2 1/2 years. Implications for the management of change are presented.
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source Wiley Online Library Journals Frontfile Complete; Worldwide Political Science Abstracts
subjects HEAVILY EMPHASIZES METHODOLOGY OR TECHNIQUE OF STUDY
Implementations
Innovations
Learning
OEM
ORGANIZATION ANALYSIS
Organization and Management Theory
Organizational behavior
Organizational Change
Production/Operations Management
PRODUCTIVITY
QUANTITATIVE CONTENT ANALYSIS
Social
SOCIALIZATION, SOCIAL ADJUSTMENT
Studies
Technological change
Theory
title SOCIAL LEARNING THEORY AND THE IMPLEMENTATION OF PRODUCTION INNOVATION
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