TARGETED AND NEUTRAL ADVERTISING

The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associat...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: DEDEOGLU MEHMET E, ODINE TAMARA F, BONALLE DAVID S, LOWERY PATRICK R, RANE RAJENDRA R, BENDER BRIAN C
Format: Patent
Sprache:eng
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Beschreibung
Zusammenfassung:The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.