TARGETED AND NEUTRAL ADVERTISING
The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associat...
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| creator | DEDEOGLU MEHMET E ODINE TAMARA F BONALLE DAVID S LOWERY PATRICK R RANE RAJENDRA R BENDER BRIAN C |
| description | The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity. |
| format | Patent |
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In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.</description><language>eng</language><subject>CALCULATING ; COMPUTING ; COUNTING ; DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES ; PHYSICS ; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><creationdate>2016</creationdate><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20160623&DB=EPODOC&CC=US&NR=2016180387A1$$EHTML$$P50$$Gepo$$Hfree_for_read</linktohtml><link.rule.ids>230,308,780,885,25564,76419</link.rule.ids><linktorsrc>$$Uhttps://worldwide.espacenet.com/publicationDetails/biblio?FT=D&date=20160623&DB=EPODOC&CC=US&NR=2016180387A1$$EView_record_in_European_Patent_Office$$FView_record_in_$$GEuropean_Patent_Office$$Hfree_for_read</linktorsrc></links><search><creatorcontrib>DEDEOGLU MEHMET E</creatorcontrib><creatorcontrib>ODINE TAMARA F</creatorcontrib><creatorcontrib>BONALLE DAVID S</creatorcontrib><creatorcontrib>LOWERY PATRICK R</creatorcontrib><creatorcontrib>RANE RAJENDRA R</creatorcontrib><creatorcontrib>BENDER BRIAN C</creatorcontrib><title>TARGETED AND NEUTRAL ADVERTISING</title><description>The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. 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Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.</description><subject>CALCULATING</subject><subject>COMPUTING</subject><subject>COUNTING</subject><subject>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</subject><subject>PHYSICS</subject><subject>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</subject><fulltext>true</fulltext><rsrctype>patent</rsrctype><creationdate>2016</creationdate><recordtype>patent</recordtype><sourceid>EVB</sourceid><recordid>eNrjZFAIcQxydw1xdVFw9HNR8HMNDQly9FFwdAlzDQrxDPb0c-dhYE1LzClO5YXS3AzKbq4hzh66qQX58anFBYnJqXmpJfGhwUYGhmaGFgbGFuaOhsbEqQIAfYAi4Q</recordid><startdate>20160623</startdate><enddate>20160623</enddate><creator>DEDEOGLU MEHMET E</creator><creator>ODINE TAMARA F</creator><creator>BONALLE DAVID S</creator><creator>LOWERY PATRICK R</creator><creator>RANE RAJENDRA R</creator><creator>BENDER BRIAN C</creator><scope>EVB</scope></search><sort><creationdate>20160623</creationdate><title>TARGETED AND NEUTRAL ADVERTISING</title><author>DEDEOGLU MEHMET E ; ODINE TAMARA F ; BONALLE DAVID S ; LOWERY PATRICK R ; RANE RAJENDRA R ; BENDER BRIAN C</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-epo_espacenet_US2016180387A13</frbrgroupid><rsrctype>patents</rsrctype><prefilter>patents</prefilter><language>eng</language><creationdate>2016</creationdate><topic>CALCULATING</topic><topic>COMPUTING</topic><topic>COUNTING</topic><topic>DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES</topic><topic>PHYSICS</topic><topic>SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR</topic><toplevel>online_resources</toplevel><creatorcontrib>DEDEOGLU MEHMET E</creatorcontrib><creatorcontrib>ODINE TAMARA F</creatorcontrib><creatorcontrib>BONALLE DAVID S</creatorcontrib><creatorcontrib>LOWERY PATRICK R</creatorcontrib><creatorcontrib>RANE RAJENDRA R</creatorcontrib><creatorcontrib>BENDER BRIAN C</creatorcontrib><collection>esp@cenet</collection></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext_linktorsrc</fulltext></delivery><addata><au>DEDEOGLU MEHMET E</au><au>ODINE TAMARA F</au><au>BONALLE DAVID S</au><au>LOWERY PATRICK R</au><au>RANE RAJENDRA R</au><au>BENDER BRIAN C</au><format>patent</format><genre>patent</genre><ristype>GEN</ristype><title>TARGETED AND NEUTRAL ADVERTISING</title><date>2016-06-23</date><risdate>2016</risdate><abstract>The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.</abstract><oa>free_for_read</oa></addata></record> |
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| subjects | CALCULATING COMPUTING COUNTING DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES PHYSICS SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR |
| title | TARGETED AND NEUTRAL ADVERTISING |
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