gefundene Verfasser Paul W. Farris

Farris, Paul W.
Albion, Mark S.
Bendle, Neil T.
Pfeifer, Phillip E.
Reibstein, David J.
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Buzzell, Robert Dow 1933-
Venkatesan, Rajkumar
Ailawadi, Kusum L.
Farris, Paul
Wilcox, Ronald T.

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  1. 1
    Marketing metrics the manager's guide to measuring marketing performance

    Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

    Veröffentlicht 2020
    Inhaltsverzeichnis
    Inhaltsverzeichnis
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  2. 2
    Getting multi-channel distribution right

    Getting multi-channel distribution right von Ailawadi, Kusum L., Farris, Paul W.

    Veröffentlicht 2020
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  3. 3
    Getting multi-channel distribution right

    Getting multi-channel distribution right von Ailawadi, Kusum L., Farris, Paul W.

    Veröffentlicht 2020
    DE-858
    DE-1050
    DE-M347
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  4. 4
    Cases in advertising and promotion management

    Cases in advertising and promotion management von Quelch, John A., Farris, Paul W.

    Veröffentlicht 1983
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  5. 5
    Marketing costs in consumer goods industries

    Marketing costs in consumer goods industries von Buzzell, Robert Dow 1933-, Farris, Paul W.

    Veröffentlicht 1976
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  6. 6
    The advertising controversy Evidence on the economic effects of advertising

    The advertising controversy Evidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

    Veröffentlicht 1981
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  7. 7
    Consumer information processing perspectives and implications for advertising

    Consumer information processing perspectives and implications for advertising von Wilkie, William L., Farris, Paul W.

    Veröffentlicht 1976
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  8. 8
    The advertising controversy ecidence on the economic effects of advertising

    The advertising controversy ecidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

    Veröffentlicht 1981
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  9. 9
    The Advertising Controversy evidence on the economic effects of advertising

    The Advertising Controversy evidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

    Veröffentlicht 1981
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  10. 10
    Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures

    Industrial marketing costs an analysis of variations in manufacturers' marketing expenditures von Buzzell, Robert Dow 1933-, Farris, Paul W.

    Veröffentlicht 1976
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  11. 11
    Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature

    Determinants of advertising intensity: A review of the marketing literature a review of the marketing literature von Farris, Paul W.

    Veröffentlicht 1977
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  12. 12
    Marketing metrics the manager's guide to measuring marketing performance

    Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

    Veröffentlicht 2016
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  13. 13
    Relationships between changes in industrial advertising and promotion expenditures and changes in market share

    Relationships between changes in industrial advertising and promotion expenditures and changes in market share von Farris, Paul W., Buzzell, Robert Dow 1933-

    Veröffentlicht 1976
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  14. 14
    Key marketing metrics the 50+ metrics every manager needs to know

    Key marketing metrics the 50+ metrics every manager needs to know von Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.

    Veröffentlicht 2017
    DE-1050
    Elektronisch E-Book

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  15. 15
    Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107

    Determinants of variations in the advertising-to-sales ratio a comparison of industry and firm studies. Techn. report. Report no.: 80-107 von Farris, Paul W., Albion, Mark S.

    Veröffentlicht 1980
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  16. 16
    The Definitive Guide to Marketing Analytics and Metrics (Collection)

    The Definitive Guide to Marketing Analytics and Metrics (Collection) von Brea, Cesar, Venkatesan, Rajkumar, Farris, Paul, Wilcox, Ronald, Bendle, Neil, Pfeifer, Phillip, Reibstein, David

    Veröffentlicht 2014
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  17. 17
    Key marketing metrics the 50+ metrics every manager needs to know

    Key marketing metrics the 50+ metrics every manager needs to know von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

    Veröffentlicht 2021
    DE-29
    Elektronisch E-Book

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  18. 18
    Using a nonlinear response function in estimating advertising's carry-over effects

    Using a nonlinear response function in estimating advertising's carry-over effects von Farris, Paul W.

    Veröffentlicht 1978
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  19. 19
    Advertising intensity in consumer goods marketing An analysis of variations in advertising-to-sales ratios

    Advertising intensity in consumer goods marketing An analysis of variations in advertising-to-sales ratios von Farris, Paul W.

    Veröffentlicht 1978
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  20. 20
    Advertising Intensity in consumer goods businesses: An empirical analysis

    Advertising Intensity in consumer goods businesses: An empirical analysis von Farris, Paul W.

    Veröffentlicht 1978
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