Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

Inhaltsverzeichnis
Inhaltsverzeichnis

Key marketing metrics the 50+ metrics every manager needs to know von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.

UER01

Key marketing metrics the 50+ metrics every manager needs to know von Farris, Paul W., Bendle, Neil T., Pfeifer, Phillip E., Reibstein, David J.

FHD01

Marketing metrics the manager's guide to measuring marketing performance von Bendle, Neil T., Farris, Paul W., Pfeifer, Phillip E., Reibstein, David J.