Bayesian statistics and marketing
"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As comp...
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| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2024]
|
| Ausgabe: | Second edition. |
| Schriftenreihe: | Wiley series in probability and statistics
|
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| 100 | 1 | |a Rossi, Peter E. |d 1955- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Bayesian statistics and marketing |c Peter E. Rossi, Greg M. Allenby, Sanjog Misra |
| 250 | |a Second edition. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2024] | |
| 300 | |a 1 online resource (viii, 391 pages) |b illustrations (some color). | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
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| 490 | 0 | |a Wiley series in probability and statistics | |
| 500 | |a Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on July 17, 2024) | ||
| 520 | |a "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- | ||
| 650 | 0 | |a Marketing research |x Mathematical models | |
| 650 | 0 | |a Marketing |x Mathematical models | |
| 650 | 0 | |a Bayesian statistical decision theory | |
| 650 | 4 | |a Marketing ; Recherche ; Modèles mathématiques | |
| 650 | 4 | |a Marketing ; Modèles mathématiques | |
| 650 | 4 | |a Théorie de la décision bayésienne | |
| 700 | 1 | |a Allenby, Greg M. |d 1956- |e VerfasserIn |4 aut | |
| 700 | 1 | |a Misra, Sanjog |e VerfasserIn |4 aut | |
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| author | Rossi, Peter E. 1955- Allenby, Greg M. 1956- Misra, Sanjog |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 73015118 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition. |
| format | Electronic eBook |
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| id | ZDB-30-ORH-106391410 |
| illustrated | Illustrated |
| indexdate | 2024-12-18T08:48:45Z |
| institution | BVB |
| isbn | 9781394219148 1394219148 9781394219124 1394219121 9781394219131 139421913X 9781394219117 |
| language | English |
| open_access_boolean | |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (viii, 391 pages) illustrations (some color). |
| psigel | ZDB-30-ORH |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in probability and statistics |
| spelling | Rossi, Peter E. 1955- VerfasserIn aut Bayesian statistics and marketing Peter E. Rossi, Greg M. Allenby, Sanjog Misra Second edition. Hoboken, NJ Wiley [2024] 1 online resource (viii, 391 pages) illustrations (some color). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Wiley series in probability and statistics Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on July 17, 2024) "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing ; Recherche ; Modèles mathématiques Marketing ; Modèles mathématiques Théorie de la décision bayésienne Allenby, Greg M. 1956- VerfasserIn aut Misra, Sanjog VerfasserIn aut 9781394219117 Erscheint auch als Druck-Ausgabe 9781394219117 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781394219117/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Rossi, Peter E. 1955- Allenby, Greg M. 1956- Misra, Sanjog Bayesian statistics and marketing Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing ; Recherche ; Modèles mathématiques Marketing ; Modèles mathématiques Théorie de la décision bayésienne |
| title | Bayesian statistics and marketing |
| title_auth | Bayesian statistics and marketing |
| title_exact_search | Bayesian statistics and marketing |
| title_full | Bayesian statistics and marketing Peter E. Rossi, Greg M. Allenby, Sanjog Misra |
| title_fullStr | Bayesian statistics and marketing Peter E. Rossi, Greg M. Allenby, Sanjog Misra |
| title_full_unstemmed | Bayesian statistics and marketing Peter E. Rossi, Greg M. Allenby, Sanjog Misra |
| title_short | Bayesian statistics and marketing |
| title_sort | bayesian statistics and marketing |
| topic | Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing ; Recherche ; Modèles mathématiques Marketing ; Modèles mathématiques Théorie de la décision bayésienne |
| topic_facet | Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory Marketing ; Recherche ; Modèles mathématiques Marketing ; Modèles mathématiques Théorie de la décision bayésienne |
| url | https://learning.oreilly.com/library/view/-/9781394219117/?ar |
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