Bayesian statistics and marketing

"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As comp...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Rossi, Peter E. 1955- (VerfasserIn), Allenby, Greg M. 1956- (VerfasserIn), Misra, Sanjog (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, NJ Wiley [2024]
Ausgabe:	Second edition.
Schriftenreihe:	Wiley series in probability and statistics
Schlagworte:	Marketing research > Mathematical models Marketing > Mathematical models Bayesian statistical decision theory Marketing ; Recherche ; Modèles mathématiques Marketing ; Modèles mathématiques Théorie de la décision bayésienne
Online-Zugang:	lizenzpflichtig
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