The brand benefits playbook why customers aren't buying what you're selling -- and what to do about it

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this so...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Weiss, Allen (VerfasserIn), MacInnis, Deborah J. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Rego Park, New York] Ascent Audio 2024
Schlagworte:	Branding (Marketing) Consumer satisfaction Consumer behavior Stratégie de marque Consommateurs ; Satisfaction Consommateurs ; Comportement branding Audiobooks Livres audio
Online-Zugang:	lizenzpflichtig
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!