A five-step guide to improving your employer brand burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding

Employer branding doesn't get the same attention as consumer branding, but it's a critical way to attract talent to your organization. By following five steps -identifying the talent you need, tuning in to talent perceptions and preferences, defining your employer proposition, communicatin...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Whitler, Kimberly A. (VerfasserIn), Mosley, Richard 1964- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Cambridge, Massachusetts] MIT Sloan Management Review 2024
Ausgabe:	[First edition].
Schlagworte:	Branding (Marketing) > Management Employees > Recruiting Corporate image Stratégie de marque ; Gestion Personnel ; Recrutement Entreprises ; Image corporate image
Online-Zugang:	lizenzpflichtig
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