Predictive technology in social media
"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impos...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Boca Raton
CRC Press, Taylor and Francis Group
[2022]
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| Ausgabe: | First edition. |
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| 245 | 1 | 0 | |a Predictive technology in social media |c editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain |
| 250 | |a First edition. | ||
| 264 | 1 | |a Boca Raton |b CRC Press, Taylor and Francis Group |c [2022] | |
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| 520 | |a "Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"-- | ||
| 650 | 0 | |a Technology |x Sociological aspects | |
| 650 | 0 | |a Social media |x Influence | |
| 650 | 0 | |a Data privacy | |
| 650 | 4 | |a Technologie ; Aspect sociologique | |
| 650 | 4 | |a Confidentialité des données | |
| 650 | 4 | |a SOCIAL SCIENCE ; Media Studies | |
| 650 | 4 | |a TECHNOLOGY ; Social Aspects | |
| 650 | 4 | |a Data privacy | |
| 650 | 4 | |a Social media ; Influence | |
| 650 | 4 | |a Technology ; Sociological aspects | |
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| discipline | Soziologie |
| edition | First edition. |
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| spelling | Predictive technology in social media editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain First edition. Boca Raton CRC Press, Taylor and Francis Group [2022] 1 online resource (xv, 191 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed "Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"-- Technology Sociological aspects Social media Influence Data privacy Technologie ; Aspect sociologique Confidentialité des données SOCIAL SCIENCE ; Media Studies TECHNOLOGY ; Social Aspects Social media ; Influence Technology ; Sociological aspects Fernández Rovira, Cristina HerausgeberIn edt Giraldo Luque, Santiago HerausgeberIn edt 9781032103402 Erscheint auch als Druck-Ausgabe 9781032103402 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781000626155/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Predictive technology in social media Technology Sociological aspects Social media Influence Data privacy Technologie ; Aspect sociologique Confidentialité des données SOCIAL SCIENCE ; Media Studies TECHNOLOGY ; Social Aspects Social media ; Influence Technology ; Sociological aspects |
| title | Predictive technology in social media |
| title_auth | Predictive technology in social media |
| title_exact_search | Predictive technology in social media |
| title_full | Predictive technology in social media editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain |
| title_fullStr | Predictive technology in social media editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain |
| title_full_unstemmed | Predictive technology in social media editors, Cristina Fernández-Rovira, Department of Communication, University of Vic-Central, University of Catalonia, Barcelona, Spain, Santiago Giraldo-Luque, Department of Journalism and Communication, Autonomous University of Barcelona, Barcelona, Spain |
| title_short | Predictive technology in social media |
| title_sort | predictive technology in social media |
| topic | Technology Sociological aspects Social media Influence Data privacy Technologie ; Aspect sociologique Confidentialité des données SOCIAL SCIENCE ; Media Studies TECHNOLOGY ; Social Aspects Social media ; Influence Technology ; Sociological aspects |
| topic_facet | Technology Sociological aspects Social media Influence Data privacy Technologie ; Aspect sociologique Confidentialité des données SOCIAL SCIENCE ; Media Studies TECHNOLOGY ; Social Aspects Social media ; Influence Technology ; Sociological aspects |
| url | https://learning.oreilly.com/library/view/-/9781000626155/?ar |
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