Researching and analysing business research methods in practice

"Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference t...

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Bibliographische Detailangaben
Weitere Verfasser: Foroudi, Pantea 1974- (HerausgeberIn), Dennis, Charles (HerausgeberIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Abingdon, Oxon New York, NY Routledge 2024
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Beschreibung
Zusammenfassung:"Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool - covering a broad variety of methodologies - examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides"--
Beschreibung:Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on February 13, 2024)
Beschreibung:1 online resource (xvi, 437 pages) illustrations
ISBN:9781003107774
100310777X
1003803385
9781003803164
1003803164
9781003803386