Storymaking and organizational transformation how the co-creation of narratives engages people for innovation and transformation

"In a world undergoing continuous change, organizations find themselves facing the challenge of how to keep innovating to stay competitive. Inside any organization, people are the cornerstone on which innovation rests and builds, yet it is ever more difficult to engage everyone in designing the...

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Bibliographische Detailangaben

Hauptverfasser:	Buganza, Tommaso (VerfasserIn), Bellis, Paola (VerfasserIn), Magnanini, Silvia (VerfasserIn), Press, Joseph (VerfasserIn), Shani, Abraham B. (VerfasserIn), Trabucchi, Daniel (VerfasserIn), Verganti, Roberto (VerfasserIn), Zasa, Federico Paolo (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Abingdon, Oxon New York, NY Routledge 2023
Schlagworte:	Organizational change Employee motivation Storytelling Changement organisationnel Personnel ; Motivation Art de conter BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science
Online-Zugang:	lizenzpflichtig
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