Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales

Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multi...

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Bibliographische Detailangaben

Hauptverfasser:	Handfield, Robert B. (VerfasserIn), Nair, Anand (VerfasserIn), Choi, Thomas Y. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Cambridge, Massachusetts] MIT Sloan Management Review 2023
Ausgabe:	[First edition].
Schlagworte:	Product counterfeiting Product counterfeiting > Prevention Trade regulation Produits commerciaux ; Contrefaçon Commerce ; Réglementation
Online-Zugang:	lizenzpflichtig
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