Product-led growth companies find a new way to serve customers companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid expansion, without adding customer-facing staff

Many companies are embedding processes like providing recommendations, taking orders, upselling and delivering services, with minimal customer contact. Key features of this approach, called product-led growth, or PLG, include free or very low-cost introductory pricing, with higher prices for more fu...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Libert, Barry (VerfasserIn), Davenport, Thomas H. 1954- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Cambridge, Massachusetts] MIT Sloan Management Review 2022
Ausgabe:	[First edition].
Schlagworte:	New products > Management Production planning Product management Production ; Planification Produits commerciaux ; Gestion New products ; Management
Online-Zugang:	lizenzpflichtig
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