Adopting the innovator's mindset too many innovations fail because they're solutions looking for problems, not the result of a disciplined process

Drawing on her new book, The Innovation Mindset, IBM Watson Health's Lorraine Marchand discusses common mistakes leaders make in managing innovation. One of her key pieces of advice for managers: Ask, "What problem are we solving for the customer?" and then follow a disciplined proces...

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Bibliographische Detailangaben

Hauptverfasser:	Marchand, Lorraine Hudson (VerfasserIn), Heichler, Elizabeth (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Cambridge, Massachusetts] MIT Sloan Management Review 2022
Ausgabe:	[First edition].
Schlagworte:	Product design Product management Technological innovations > Economic aspects Conception de produit Produits commerciaux ; Gestion Innovations ; Aspect économique Technological innovations ; Economic aspects
Online-Zugang:	lizenzpflichtig
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