Winning innovation how innovation excellence propels an industry icon toward sustained prosperity

Testa Della Corsa, an Italian bicycle company, makes the best racing bikes in the world. But after decades of market dominance, competitors have brought the industry leader back to the peloton. The company⁰́₉s second-generation owner longs for retirement, but a tired product lineup is pushing down p...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Majerus, Norbert (VerfasserIn), Taninecz, George (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[New York] Productivity Press 2022
Ausgabe:	First edition.
Schlagworte:	Testa Della Corsa Bicycle industry > Italy Bicycle industry > Technological innovations > Italy Bicyclettes ; Industrie ; Italie Bicyclettes ; Industrie ; Innovations ; Italie BUSINESS & ECONOMICS ; Production & Operations Management BUSINESS & ECONOMICS ; Industries ; Manufacturing Industries BUSINESS & ECONOMICS ; Quality Control Bicycle industry Italy
Online-Zugang:	lizenzpflichtig
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