Reputation capital how to navigate crises and protect your greatest asset
"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania St...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Berrett-Koehler Publishers
[2022]
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| Ausgabe: | First edition. |
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| 650 | 0 | |a Corporate image | |
| 650 | 0 | |a Reputation | |
| 650 | 0 | |a Public relations | |
| 650 | 0 | |a Scandals | |
| 650 | 0 | |a Crisis management | |
| 650 | 2 | |a Public Relations | |
| 650 | 4 | |a Entreprises ; Image | |
| 650 | 4 | |a Réputation | |
| 650 | 4 | |a Relations publiques | |
| 650 | 4 | |a Scandales | |
| 650 | 4 | |a Gestion de crise | |
| 650 | 4 | |a corporate image | |
| 650 | 4 | |a public relations | |
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Crisis management | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Reputation | |
| 650 | 4 | |a Scandals | |
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| language | English |
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| spelling | Winick, T. J. VerfasserIn aut Reputation capital how to navigate crises and protect your greatest asset T.J. Winick First edition. Oakland, CA Berrett-Koehler Publishers [2022] 1 online resource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Description based on print version record and CIP data provided by publisher; resource not viewed "A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania State Football scandal, the Catholic priest molestation scandal, and the Toyota recall of 2009-2010. The biggest mistake he's seen organizations make is to try to "make it go away": refuse to apologize, decline to comment, go on the attack-anything to deflect attention. Instead, Winick argues for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital-it can remind people of what those standards are, and how strongly you believe in them. Drawing on his intimate insider knowledge of how the media works, Winick addresses every aspect of how to respond to a scandal. He includes the Ten Crisis Commandments-universal dos and don'ts. And he gives practical advice on who you should talk to, and when, and who should do the talking; how to form a crisis communication team; what tone you should strike in your messaging; how to work with the media; and much more"-- Corporate image Reputation Public relations Scandals Crisis management Public Relations Entreprises ; Image Réputation Relations publiques Scandales Gestion de crise corporate image public relations 9781523001842 Erscheint auch als Druck-Ausgabe 9781523001842 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781523001866/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Winick, T. J. Reputation capital how to navigate crises and protect your greatest asset Corporate image Reputation Public relations Scandals Crisis management Public Relations Entreprises ; Image Réputation Relations publiques Scandales Gestion de crise corporate image public relations |
| title | Reputation capital how to navigate crises and protect your greatest asset |
| title_auth | Reputation capital how to navigate crises and protect your greatest asset |
| title_exact_search | Reputation capital how to navigate crises and protect your greatest asset |
| title_full | Reputation capital how to navigate crises and protect your greatest asset T.J. Winick |
| title_fullStr | Reputation capital how to navigate crises and protect your greatest asset T.J. Winick |
| title_full_unstemmed | Reputation capital how to navigate crises and protect your greatest asset T.J. Winick |
| title_short | Reputation capital |
| title_sort | reputation capital how to navigate crises and protect your greatest asset |
| title_sub | how to navigate crises and protect your greatest asset |
| topic | Corporate image Reputation Public relations Scandals Crisis management Public Relations Entreprises ; Image Réputation Relations publiques Scandales Gestion de crise corporate image public relations |
| topic_facet | Corporate image Reputation Public relations Scandals Crisis management Public Relations Entreprises ; Image Réputation Relations publiques Scandales Gestion de crise corporate image public relations |
| url | https://learning.oreilly.com/library/view/-/9781523001866/?ar |
| work_keys_str_mv | AT winicktj reputationcapitalhowtonavigatecrisesandprotectyourgreatestasset |