Reputation capital how to navigate crises and protect your greatest asset

"A longtime ABC news reporter shows how, rather than try to deny, you can craft an honest and authentic response to any scandal and ultimately bolster your brand. In twenty years as a TV reporter, T. J. Winick covered many scandals, including the British Petroleum oil spill, the Pennsylvania St...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Winick, T. J. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Oakland, CA Berrett-Koehler Publishers [2022]
Ausgabe:	First edition.
Schlagworte:	Corporate image Reputation Public relations Scandals Crisis management Public Relations Entreprises ; Image Réputation Relations publiques Scandales Gestion de crise corporate image public relations
Online-Zugang:	lizenzpflichtig
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