Advertising management in a digital environment text and cases

"Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic a...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Kelley, Larry D. 1955- (VerfasserIn), Bartel Sheehan, Kim 1958- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Abingdon, Oxon New York, NY Routledge 2022
Schlagworte:	Advertising > Management Advertising media planning Relationship marketing Digital media Publicité ; Gestion Plans médias Marketing relationnel Médias numériques BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Industries / Media & Communications Industries Advertising ; Management
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