Strategy for the corporate level where to invest, what to cut back and how to grow organisations with multiple divisions, 2nd edition

"This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to e...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Campbell, Andrew 1950 August 3- (VerfasserIn)
Weitere Verfasser:	Goold, Michael (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	San Francisco, CA Jossey-Bass 2014
Ausgabe:	2nd ed.
Schlagworte:	Multiproduct firms > Management Diversification in industry Strategic planning Entreprises multiproduits ; Gestion Diversification (Économie politique) Planification stratégique diversification
Online-Zugang:	lizenzpflichtig
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