Magnetic Stories Connect with Customers and Engage Employees with Brand Storytelling
Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton Qld
John Wiley & Sons Australia, Ltd
2021
|
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad. |
|---|---|
| Beschreibung: | Includes index. - Online resource; title from digital title page (viewed on August 09, 2021) |
| Beschreibung: | 1 online resource (213 pages) |
| ISBN: | 9780730388531 0730388530 9780730388548 0730388549 9780730388517 |