Magnetic Stories Connect with Customers and Engage Employees with Brand Storytelling

Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institut...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Dolan, Gabrielle (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Milton Qld John Wiley & Sons Australia, Ltd 2021
Schlagworte:	Brand name products Business names Consumers > Attitudes Produits de marque Raison sociale Consommateurs ; Attitudes Consumers ; Attitudes Case studies
Online-Zugang:	lizenzpflichtig
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!