Small is the new big and other riffs, rants, and remarkable business ideas

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Godin, Seth (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Minneapolis, Minn.] HighBridge Co. 2006
Schlagworte:	Success in business Simplicity Common sense Interpersonal relations Succès dans les affaires Simplicité Sens commun Downloadable audio books Audiobooks Livres audio
Online-Zugang:	lizenzpflichtig
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