Value creation and the Internet of things how the behavior economy will shape the 4th industrial revolution

We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior econo...

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Bibliographische Detailangaben

1. Verfasser:	Manu, Alexander 1954- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London ; New York Routledge 2016
Schlagworte:	Technological innovations > Economic aspects New products Value Consumption (Economics) > Psychological aspects Innovations ; Aspect économique Valeur value (economic concept) Consumption (Economics) ; Psychological aspects Technological innovations ; Economic aspects
Online-Zugang:	lizenzpflichtig
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