ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing
"Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are work...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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McGraw-Hill
[2021]
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| 245 | 1 | 0 | |a ROI in marketing |b the design thinking approach to measure, prove, and improve the value of marketing |c Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi |
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| 520 | |a "Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment. In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you'll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value-including the financial ROI-of current and future marketing campaigns and initiatives"-- | ||
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| author | Phillips, Jack J. 1945- Fu, Frank Q. Phillips, Patricia Pulliam Yi, Hong |
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| discipline | Wirtschaftswissenschaften |
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| id | ZDB-30-ORH-05889800X |
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| publisher | McGraw-Hill |
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| spelling | Phillips, Jack J. 1945- VerfasserIn aut ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi New York McGraw-Hill [2021] 1 online resource (xiii, 330 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from digital title page (viewed on December 10, 2020) "Discover a unique, proven methodology to measure, improve and demonstrate the value of your marketing campaigns and initiatives Understanding and serving your customers' needs is what marketing is all about, but how do you know your events, campaigns and communication initiatives are working at top efficiency and effectiveness? To ensure projects are aligned to business objectives, marketing professionals need a credible, proven evaluation process to measure impact and calculate your return on investment. In ROI in Marketing, the team at ROI Institute reveals their proven, unique ROI Methodology to do just that. Using their data-driven three-part process, you'll learn how to understand the customer better, so you can focus on the critical components of the customer decision-making process. Learn how to analyze and learn from any past failures, and how to adjust and improve the value-including the financial ROI-of current and future marketing campaigns and initiatives"-- Marketing Rate of return Taux de rendement Livres numériques marketing Fu, Frank Q. VerfasserIn aut Phillips, Patricia Pulliam VerfasserIn aut Yi, Hong VerfasserIn aut 9781260460421 Erscheint auch als Druck-Ausgabe 9781260460421 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781260460438/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Phillips, Jack J. 1945- Fu, Frank Q. Phillips, Patricia Pulliam Yi, Hong ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Marketing Rate of return Taux de rendement Livres numériques marketing |
| title | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_auth | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_exact_search | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing |
| title_full | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi |
| title_fullStr | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi |
| title_full_unstemmed | ROI in marketing the design thinking approach to measure, prove, and improve the value of marketing Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, and Hong Yi |
| title_short | ROI in marketing |
| title_sort | roi in marketing the design thinking approach to measure prove and improve the value of marketing |
| title_sub | the design thinking approach to measure, prove, and improve the value of marketing |
| topic | Marketing Rate of return Taux de rendement Livres numériques marketing |
| topic_facet | Marketing Rate of return Taux de rendement Livres numériques marketing |
| url | https://learning.oreilly.com/library/view/-/9781260460438/?ar |
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