Augmented Customer Strategy
Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are e...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Körperschaft: | |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Erscheinungsort nicht ermittelbar]
Wiley-ISTE
2019
|
| Ausgabe: | 1st edition. |
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-053527739 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228121112.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 200625s2019 xx |||||o 00| ||eng c | ||
| 020 | |a 9781786303721 |9 978-1-78630-372-1 | ||
| 035 | |a (DE-627-1)053527739 | ||
| 035 | |a (DE-599)KEP053527739 | ||
| 035 | |a (ORHE)9781786303721 | ||
| 035 | |a (DE-627-1)053527739 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 082 | 0 | |a 658.8/12 |2 23/eng/20231120 | |
| 100 | 1 | |a N'Goala, Gilles |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Augmented Customer Strategy |c N'Goala, Gilles |
| 250 | |a 1st edition. | ||
| 264 | 1 | |a [Erscheinungsort nicht ermittelbar] |b Wiley-ISTE |c 2019 | |
| 300 | |a 1 online resource (326 pages) | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Online resource; Title from title page (viewed July 30, 2019) | ||
| 520 | |a Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future. | ||
| 650 | 0 | |a Customer relations |x Management |x Data processing | |
| 650 | 0 | |a Customer relations |x Management | |
| 650 | 4 | |a Customer relations ; Management ; Data processing | |
| 650 | 4 | |a Customer relations ; Management | |
| 700 | 1 | |a Pez-Pérard, Virginie |e VerfasserIn |4 aut | |
| 700 | 1 | |a Prim-Allaz, Isabelle |e VerfasserIn |4 aut | |
| 710 | 2 | |a Safari, an O'Reilly Media Company. |e MitwirkendeR |4 ctb | |
| 856 | 4 | 0 | |l TUM01 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781786303721/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-053527739 |
|---|---|
| _version_ | 1818767272075853824 |
| adam_text | |
| any_adam_object | |
| author | N'Goala, Gilles Pez-Pérard, Virginie Prim-Allaz, Isabelle |
| author_corporate | Safari, an O'Reilly Media Company |
| author_corporate_role | ctb |
| author_facet | N'Goala, Gilles Pez-Pérard, Virginie Prim-Allaz, Isabelle Safari, an O'Reilly Media Company |
| author_role | aut aut aut |
| author_sort | N'Goala, Gilles |
| author_variant | g n gn v p p vpp i p a ipa |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)053527739 (DE-599)KEP053527739 (ORHE)9781786303721 |
| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st edition. |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02619cam a22004332 4500</leader><controlfield tag="001">ZDB-30-ORH-053527739</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121112.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">200625s2019 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781786303721</subfield><subfield code="9">978-1-78630-372-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)053527739</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP053527739</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781786303721</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)053527739</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/12</subfield><subfield code="2">23/eng/20231120</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">N'Goala, Gilles</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Augmented Customer Strategy</subfield><subfield code="c">N'Goala, Gilles</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st edition.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Erscheinungsort nicht ermittelbar]</subfield><subfield code="b">Wiley-ISTE</subfield><subfield code="c">2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (326 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Online resource; Title from title page (viewed July 30, 2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield><subfield code="x">Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Customer relations</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations ; Management ; Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Customer relations ; Management</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pez-Pérard, Virginie</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Prim-Allaz, Isabelle</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Safari, an O'Reilly Media Company.</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">TUM01</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781786303721/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-053527739 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-18T08:47:14Z |
| institution | BVB |
| isbn | 9781786303721 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (326 pages) |
| psigel | ZDB-30-ORH |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Wiley-ISTE |
| record_format | marc |
| spelling | N'Goala, Gilles VerfasserIn aut Augmented Customer Strategy N'Goala, Gilles 1st edition. [Erscheinungsort nicht ermittelbar] Wiley-ISTE 2019 1 online resource (326 pages) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Online resource; Title from title page (viewed July 30, 2019) Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future. Customer relations Management Data processing Customer relations Management Customer relations ; Management ; Data processing Customer relations ; Management Pez-Pérard, Virginie VerfasserIn aut Prim-Allaz, Isabelle VerfasserIn aut Safari, an O'Reilly Media Company. MitwirkendeR ctb TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781786303721/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | N'Goala, Gilles Pez-Pérard, Virginie Prim-Allaz, Isabelle Augmented Customer Strategy Customer relations Management Data processing Customer relations Management Customer relations ; Management ; Data processing Customer relations ; Management |
| title | Augmented Customer Strategy |
| title_auth | Augmented Customer Strategy |
| title_exact_search | Augmented Customer Strategy |
| title_full | Augmented Customer Strategy N'Goala, Gilles |
| title_fullStr | Augmented Customer Strategy N'Goala, Gilles |
| title_full_unstemmed | Augmented Customer Strategy N'Goala, Gilles |
| title_short | Augmented Customer Strategy |
| title_sort | augmented customer strategy |
| topic | Customer relations Management Data processing Customer relations Management Customer relations ; Management ; Data processing Customer relations ; Management |
| topic_facet | Customer relations Management Data processing Customer relations Management Customer relations ; Management ; Data processing Customer relations ; Management |
| url | https://learning.oreilly.com/library/view/-/9781786303721/?ar |
| work_keys_str_mv | AT ngoalagilles augmentedcustomerstrategy AT pezperardvirginie augmentedcustomerstrategy AT primallazisabelle augmentedcustomerstrategy AT safarianoreillymediacompany augmentedcustomerstrategy |