Leveraging surveys brand perceptions, customer loyalty, product design, and more

"A well-designed, well-presented survey is one of the most reliable tools for discovering what customers think about your product--whether it's in development or undergoing development--or how they view your brand in general. However, "well-designed" and "well-presented"...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Christen, François G. (VerfasserIn)
Format:	Elektronisch Video
Sprache:	English
Veröffentlicht:	[Place of publication not identified] O'Reilly Media [2014]
Schlagworte:	Marketing research > Methodology Surveys > Design Marketing ; Recherche ; Méthodologie Marketing research ; Methodology
Online-Zugang:	lizenzpflichtig
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