Color forecasting for fashion

Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Scully, Kate (VerfasserIn), Cobb, Debra Johnston (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	London Laurence King Publishing 2012
Schriftenreihe:	Portfolio skills
Schlagworte:	Color in clothing > Forecasting Fashion design Fashion > Forecasting Clothing trade > Forecasting Couleur dans les vêtements ; Prévision DESIGN ; Textile & Costume Color in clothing ; Forecasting Beauty and Fashion Clothing trade ; Forecasting Fashion ; Forecasting
Online-Zugang:	lizenzpflichtig
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!