Knowledge management for sales and marketing a practitioner's guide

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. The book presents...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Young, Tom 1955- (VerfasserIn), Milton, N. J. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Oxford Chandos Publishing 2011
Schriftenreihe:	Chandos knowledge management series
Schlagworte:	Knowledge management Strategic planning Knowledge Management Gestion des connaissances Planification stratégique BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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