Hands-on data science for marketing improve your marketing strategies with machine learning using Python and R

Section 2: Descriptive Versus Explanatory Analysis; Chapter 2: Key Performance Indicators and Visualizations; KPIs to measure performances of different marketing efforts; Sales revenue; Cost per acquisition (CPA); Digital marketing KPIs; Computing and visualizing KPIs using Python; Aggregate convers...

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Bibliographische Detailangaben

1. Verfasser:	Hwang, Yoon Hyup (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Birmingham, UK Packt Publishing 2019
Schlagworte:	Marketing > Data processing Machine learning Marketing research Python (Computer program language) R (Computer program language) Marketing ; Informatique Apprentissage automatique Marketing ; Recherche Python (Langage de programmation) R (Langage de programmation) Marketing ; Data processing
Online-Zugang:	lizenzpflichtig
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