Segmentation and lifetime value models using SAS

Help your organization determine the value of its customer relationships with Segmentation and Lifetime Value Models Using SAS. This book contains a wealth of information that will help you perform analyses to identify your customers and make informed marketing investments. It answers core questions...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Malthouse, Edward C. (VerfasserIn)
Körperschaft:	SAS Institute (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cary, N.C. SAS Institute 2013
Schlagworte:	SAS (Computer file) Business > Data processing Customer relations > Management > Data processing Relationship marketing > Data processing Data mining Management > Data processing Gestion ; Informatique Marketing relationnel ; Informatique Exploration de données (Informatique) BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Management ; Data processing Business ; Data processing Customer relations ; Management ; Data processing
Online-Zugang:	lizenzpflichtig
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