The customer-driven playbook converting customer feedback into successful products

"Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That's where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process tha...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Lowdermilk, Travis (VerfasserIn), Rich, Jessica (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Sebastopol, CA O'Reilly Media, Inc. [2017]
Ausgabe:	First edition.
Schlagworte:	Consumer satisfaction Customer relations New products Production management Consumer Behavior Consommateurs ; Satisfaction Production ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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