Social media, organizational identity and public relations the challenge of authenticity
Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Abingdon, Oxon New York, NY
Routledge
2019
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| spelling | Thurlow, Amy VerfasserIn aut Social media, organizational identity and public relations the challenge of authenticity Amy Thurlow Abingdon, Oxon New York, NY Routledge 2019 1 online resource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible. Through a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagen's emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding - an emerging form of capitalist development constructed through sensemaking in social media. By looking at the emergence of organization in today's social media environment, it identifies how the interactive is created on a digitally mediated platform, sharing knowledge and engaging individuals in organizational identity construction. Viewing the social construction of organizational identities through this lens, this innovative book locates how identities are plausible, authentic and legitimate - or not - through their ongoing communication via social media. It will be of great interest to academics teaching and researching in public relations, organisational communication and social media. Public relations Social media Organizational behavior Relations publiques Médias sociaux Comportement organisationnel public relations social media 9781315160443 Erscheint auch als Druck-Ausgabe 9781315160443 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781351662512/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Thurlow, Amy Social media, organizational identity and public relations the challenge of authenticity Public relations Social media Organizational behavior Relations publiques Médias sociaux Comportement organisationnel public relations social media |
| title | Social media, organizational identity and public relations the challenge of authenticity |
| title_auth | Social media, organizational identity and public relations the challenge of authenticity |
| title_exact_search | Social media, organizational identity and public relations the challenge of authenticity |
| title_full | Social media, organizational identity and public relations the challenge of authenticity Amy Thurlow |
| title_fullStr | Social media, organizational identity and public relations the challenge of authenticity Amy Thurlow |
| title_full_unstemmed | Social media, organizational identity and public relations the challenge of authenticity Amy Thurlow |
| title_short | Social media, organizational identity and public relations |
| title_sort | social media organizational identity and public relations the challenge of authenticity |
| title_sub | the challenge of authenticity |
| topic | Public relations Social media Organizational behavior Relations publiques Médias sociaux Comportement organisationnel public relations social media |
| topic_facet | Public relations Social media Organizational behavior Relations publiques Médias sociaux Comportement organisationnel public relations social media |
| url | https://learning.oreilly.com/library/view/-/9781351662512/?ar |
| work_keys_str_mv | AT thurlowamy socialmediaorganizationalidentityandpublicrelationsthechallengeofauthenticity |