Social media, organizational identity and public relations the challenge of authenticity

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Thurlow, Amy (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Abingdon, Oxon New York, NY Routledge 2019
Schlagworte:	Public relations Social media Organizational behavior Relations publiques Médias sociaux Comportement organisationnel public relations social media
Online-Zugang:	lizenzpflichtig
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