Influencer marketing for dummies

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over poten...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Sammis, Kristy (VerfasserIn), Lincoln, Cat (VerfasserIn), Pomponi, Stefania (VerfasserIn), Ng, Jenny (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, NJ John Wiley & Sons [2016]
Schriftenreihe:	For dummies
Schlagworte:	Marketing Influence (Psychology) Influence (Psychologie) marketing BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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