Big data marketing engage your customers more effectively and drive value

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, sharehold...

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Bibliographische Detailangaben

1. Verfasser:	Arthur, Lisa (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey John Wiley & Sons, Inc. [2014]
Schlagworte:	Marketing > Management Marketing > Data processing Marketing research > Statistical methods Internet marketing Marketing ; Gestion Marketing ; Informatique Marketing ; Recherche ; Méthodes statistiques Marketing sur Internet BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Marketing ; Data processing Marketing ; Management Marketing research ; Statistical methods
Online-Zugang:	lizenzpflichtig
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