Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that a...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Schultz, Mike 1974- (VerfasserIn)
Weitere Verfasser:	Doerr, John E. (MitwirkendeR), Frederiksen, Lee W. (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey John Wiley & Sons, Inc. [2013]
Ausgabe:	Second edition.
Schlagworte:	Service industries > Marketing Branding (Marketing) Marketing Services (Industrie) ; Marketing Stratégie de marque branding marketing BUSINESS & ECONOMICS ; Distribution BUSINESS & ECONOMICS ; Marketing ; General Service industries ; Marketing
Online-Zugang:	lizenzpflichtig
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