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This is a practical handbook to the changes taking place in the media and was conceived and written by 33 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media...

Ausführliche Beschreibung

Bibliographische Detailangaben

Körperschaft:	Chartered Institute of Public Relations (MitwirkendeR)
Weitere Verfasser:	Brown, Rob 1962 December 17- (MitwirkendeR), Waddington, Stephen (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chichester, West Sussex Wiley [2013]
Schlagworte:	Public relations Social media Relations publiques Médias sociaux public relations social media BUSINESS & ECONOMICS ; Advertising & Promotion
Online-Zugang:	lizenzpflichtig
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