The money-raising nonprofit brand motivating donors to give, give happily, and keep on giving

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry i...

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Bibliographische Detailangaben

1. Verfasser:	Brooks, Jeff 1961- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, New Jersey Wiley [2014]
Schlagworte:	Fund raising Nonprofit organizations > Marketing Nonprofit organizations > Management Branding (Marketing) Collecte de fonds Associations sans but lucratif ; Marketing Associations sans but lucratif ; Gestion Stratégie de marque fund raising branding BUSINESS & ECONOMICS ; Nonprofit Organizations & Charities Nonprofit organizations ; Management Nonprofit organizations ; Marketing
Online-Zugang:	lizenzpflichtig
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