Statistical methods in customer relationship management

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Kumar, V. 1957- (VerfasserIn)
Weitere Verfasser:	Petersen, J. Andrew (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chichester, West Sussex, United Kingdom Wiley 2012
Schlagworte:	Customer relations > Management Customer relations > Management > Statistical models BUSINESS & ECONOMICS ; Customer Relations Customer relations ; Management
Online-Zugang:	lizenzpflichtig
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