The financial services marketing handbook tactics and techniques that produce results

"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more valu...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Ehrlich, Evelyn 1950- (VerfasserIn)
Weitere Verfasser:	Fanelli, Duke 1954- (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Bloomberg Press 2012
Ausgabe:	2nd ed.
Schriftenreihe:	Bloomberg financial series
Schlagworte:	Financial services industry > Marketing > United States Financial planners > Marketing Customer relations Financial services industry > Computer network resources Planification financière personnelle ; Marketing Financial planners ; Marketing Financial services industry ; Computer network resources Financial services industry ; Marketing United States dissertations Academic theses Thèses et écrits académiques
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