Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers

Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers

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Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

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Bibliographische Detailangaben
Hauptverfasser: Fromm, Jeff (VerfasserIn), Read, Angie (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM [2018]
Schlagworte:
Young adult consumers > Attitudes
Target marketing
Consumer behavior
Jeunes adultes consommateurs ; Attitudes
Cibles (Marketing)
Consommateurs ; Comportement
BUSINESS & ECONOMICS ; Marketing ; Research
BUSINESS & ECONOMICS ; Industrial Management
BUSINESS & ECONOMICS ; Management
BUSINESS & ECONOMICS ; Management Science
BUSINESS & ECONOMICS ; Organizational Behavior
BUSINESS & ECONOMICS ; Advertising & Promotion
Young adult consumers ; Attitudes
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Marketing to Gen Z the rules for reaching this vast and very different generation of influencers

Marketing to Gen Z the rules for reaching this vast and very different generation of influencers von Fromm, Jeff, Read, Angie

Veröffentlicht 2018
Buch
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Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers

Marketing to Gen Z The Rules for Reaching This Vast--And Very Different--Generation of Influencers von Fromm, Jeff

Veröffentlicht 2018
DE-2070s
Elektronisch E-Book
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