Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers

Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.

Bibliographische Detailangaben

Hauptverfasser:	Fromm, Jeff (VerfasserIn), Read, Angie (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York AMACOM [2018]
Schlagworte:	Young adult consumers > Attitudes Target marketing Consumer behavior Jeunes adultes consommateurs ; Attitudes Cibles (Marketing) Consommateurs ; Comportement BUSINESS & ECONOMICS ; Marketing ; Research BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior BUSINESS & ECONOMICS ; Advertising & Promotion Young adult consumers ; Attitudes
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