Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers
Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them.
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| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
[2018]
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| Online-Zugang: | lizenzpflichtig |
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| spelling | Fromm, Jeff VerfasserIn aut Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers Jeff Fromm, Angie Read New York AMACOM [2018] ©2018 1 online resource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Drawn from original quantitative research and interviews, this timely and practical book paints a fascinating portrait of the newest buyers now entering the scene and offers dozens of examples and insights for connecting and conversing with them. Young adult consumers Attitudes Target marketing Consumer behavior Jeunes adultes consommateurs ; Attitudes Cibles (Marketing) Consommateurs ; Comportement BUSINESS & ECONOMICS ; Marketing ; Research BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior BUSINESS & ECONOMICS ; Advertising & Promotion Young adult consumers ; Attitudes Read, Angie VerfasserIn aut 9780814439272 Erscheint auch als Druck-Ausgabe 9780814439272 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780814439289/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Fromm, Jeff Read, Angie Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers Young adult consumers Attitudes Target marketing Consumer behavior Jeunes adultes consommateurs ; Attitudes Cibles (Marketing) Consommateurs ; Comportement BUSINESS & ECONOMICS ; Marketing ; Research BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior BUSINESS & ECONOMICS ; Advertising & Promotion Young adult consumers ; Attitudes |
| title | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers |
| title_auth | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers |
| title_exact_search | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers |
| title_full | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers Jeff Fromm, Angie Read |
| title_fullStr | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers Jeff Fromm, Angie Read |
| title_full_unstemmed | Marketing to Gen Z the rules for reaching this vast, and very different, generation of influencers Jeff Fromm, Angie Read |
| title_short | Marketing to Gen Z |
| title_sort | marketing to gen z the rules for reaching this vast and very different generation of influencers |
| title_sub | the rules for reaching this vast, and very different, generation of influencers |
| topic | Young adult consumers Attitudes Target marketing Consumer behavior Jeunes adultes consommateurs ; Attitudes Cibles (Marketing) Consommateurs ; Comportement BUSINESS & ECONOMICS ; Marketing ; Research BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior BUSINESS & ECONOMICS ; Advertising & Promotion Young adult consumers ; Attitudes |
| topic_facet | Young adult consumers Attitudes Target marketing Consumer behavior Jeunes adultes consommateurs ; Attitudes Cibles (Marketing) Consommateurs ; Comportement BUSINESS & ECONOMICS ; Marketing ; Research BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior BUSINESS & ECONOMICS ; Advertising & Promotion Young adult consumers ; Attitudes |
| url | https://learning.oreilly.com/library/view/-/9780814439289/?ar |
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