Targeted how technology is revolutionizing advertising and the way companies reach consumers
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel i...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
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AMACOM
2015
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| Online-Zugang: | lizenzpflichtig |
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| 520 | |a Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. | ||
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| id | ZDB-30-ORH-047518332 |
| illustrated | Illustrated |
| indexdate | 2024-12-18T08:48:06Z |
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| isbn | 9780814449011 0814449018 9780814434994 |
| language | English |
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| publishDate | 2015 |
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| publisher | AMACOM |
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| spelling | Smith, Mike 1966- VerfasserIn aut Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith New York AMACOM 2015 ©2015 1 online resource (233 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Includes bibliographical references and index. - Print version record Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes--examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. Internet advertising Internet marketing Target marketing Publicité sur Internet Marketing sur Internet Cibles (Marketing) BUSINESS & ECONOMICS ; Advertising & Promotion 9780814434994 Erscheint auch als Druck-Ausgabe 9780814434994 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780814434994/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Smith, Mike 1966- Targeted how technology is revolutionizing advertising and the way companies reach consumers Internet advertising Internet marketing Target marketing Publicité sur Internet Marketing sur Internet Cibles (Marketing) BUSINESS & ECONOMICS ; Advertising & Promotion |
| title | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_auth | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_exact_search | Targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_full | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_fullStr | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_full_unstemmed | Targeted how technology is revolutionizing advertising and the way companies reach consumers Mike Smith |
| title_short | Targeted |
| title_sort | targeted how technology is revolutionizing advertising and the way companies reach consumers |
| title_sub | how technology is revolutionizing advertising and the way companies reach consumers |
| topic | Internet advertising Internet marketing Target marketing Publicité sur Internet Marketing sur Internet Cibles (Marketing) BUSINESS & ECONOMICS ; Advertising & Promotion |
| topic_facet | Internet advertising Internet marketing Target marketing Publicité sur Internet Marketing sur Internet Cibles (Marketing) BUSINESS & ECONOMICS ; Advertising & Promotion |
| url | https://learning.oreilly.com/library/view/-/9780814434994/?ar |
| work_keys_str_mv | AT smithmike targetedhowtechnologyisrevolutionizingadvertisingandthewaycompaniesreachconsumers |