Targeted how technology is revolutionizing advertising and the way companies reach consumers

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel i...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Smith, Mike 1966- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York AMACOM 2015
Schlagworte:	Internet advertising Internet marketing Target marketing Publicité sur Internet Marketing sur Internet Cibles (Marketing) BUSINESS & ECONOMICS ; Advertising & Promotion
Online-Zugang:	lizenzpflichtig
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