Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Bibliographische Detailangaben

1. Verfasser:	Handley, Ann (VerfasserIn)
Weitere Verfasser:	Chapman, C. C. (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley 2011
Schriftenreihe:	New rules of social media series
Schlagworte:	Internet marketing Social media Social Media Marketing sur Internet Médias sociaux social media BUSINESS & ECONOMICS ; Marketing ; Telemarketing BUSINESS & ECONOMICS ; Marketing ; Multilevel BUSINESS & ECONOMICS ; Mail Order BUSINESS & ECONOMICS ; Marketing ; Direct BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Social networking
Online-Zugang:	lizenzpflichtig
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