Convergence marketing combining brand and direct for unprecedented profits

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Rosen, Richard G. (VerfasserIn)
Weitere Verfasser:	Rosen, Jane (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hoboken, N.J. John Wiley & Sons 2009
Schlagworte:	Branding (Marketing) Direct marketing Marketing Stratégie de marque Marketing direct branding marketing BUSINESS & ECONOMICS ; Marketing ; General BUSINESS & ECONOMICS ; Distribution
Online-Zugang:	lizenzpflichtig
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