New brand leadership managing at the intersection of globalization, localization, and personalization

New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors' 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging fro...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Light, Larry (VerfasserIn), Kiddon, Joan 1949- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Old Tappan, New Jersey Pearson Education 2015
Schlagworte:	Branding (Marketing) > Management Marketing > Management Advertising > Management Stratégie de marque ; Gestion Marketing ; Gestion Publicité ; Gestion BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Branding (Marketing) ; Management Advertising ; Management Marketing ; Management
Online-Zugang:	lizenzpflichtig
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